WORKS
FORD ECOSPORT
BACKGROUND
The New Ford EcoSport is an all-purpose SUV not too big and not too small, just perfectly sized for city life. Ford Motor Company needs a great idea for a TV commercial and puts out a request for all GTB European Offices to pitch.
IDEA
Who would ever buy a chandelier that doesn’t fit the living room? Or a fountain which is slightly larger than the garden? None. So why loads of people choose bulky SUV for city use only, where their dimensions are just ridiculous? Luckily, Ford EcoSport is different.
4 WEEKS 4INCLUSION
IDEA
Everyone has been excluded at least once and knows what emotions are felt. To overcome barriers, we need to turn those emotions into new opportunities.
We are proud to announce the start of #4W4I with the voice of #LilianaSegre who supports the message "no one excluded" with us.
Project Background
National Geographic Channels International (NGCI) and National Geographic Channel U.S. (NGC) launched a global campaign "Live Curious," reaching 315 million households across 166 countries. This initiative aimed to unify the brand's message globally, enhancing its impact and appeal across diverse audiences.
Campaign Essence
The "Live Curious" tagline, developed through extensive consumer research, encapsulated National Geographic's core values of curiosity, exploration, and pioneering spirit. It was chosen for its universal appeal and ability to resonate across different cultures.
Global Impact and Results
The campaign, initially launched in the US, India, and the Netherlands, expanded globally, adapting to local markets with customized content. It effectively showcased the network's programming and talent, using various media platforms. This global branding effort reinforced National Geographic's position as a leading brand, inspiring curiosity and exploration worldwide.
Nike Running - Run Unleashed Integrated
The aim of the concept is to bring together running and the urban environment, encouraging runners to embrace the various spaces a city has to offer. It combines performance with the joy of running in an urban habitat.
The campaign is executed across cinema, billboards, and the web. The advertisement features the renowned long-jump champion, Andrew Howe, as the protagonist. He is seen running through the streets of Milan, leaving his silhouette imprinted on the urban backdrop. Frame by frame, this silhouette comes to life, showcasing the continued run of the Italian champion on the walls in a photographic manner.
The outdoor multi-subject campaign takes place in the city of Milan and is presented through guerrilla marketing, large billboards, and special postings. Alongside Andrew Howe, we also see the Hammer Throw champion, Silvia Salis, the singer Syria, and the freestyler Andrea Schilliro, representing three different interpretations of running in the metropolitan setting.
The Food Trust Programme
Let us help you build trust in your food
The Food Trust Programme was created with the intention of supporting companies in the agri-food sector in the process of enhancing the distinctive characteristics of their products, following their entire life cycle - from origin to the consumer's table - seamlessly along the supply chain and in the broader perspective of sustainable ESG development - environmental, social and governance.
Mixing the love for food and cars together.
Background
Italy has a great automotive tradition. And a great gastronomic culture too.
How to mix these two passions, in one innovative event?
Idea
First we partnered up with MasterChef, the most popular TV cooking show in Italy.
Then we went further: we created the Ford Social Restaurant. Every Thursday social media influencers and celebrities were invited to watch MasterChef and comment on it through Twitter. Ford Social Restaurant was the first place where the more you tweet, the more you can eat. That turned a typical TV show into an all-new live social experience.
Results
Over 48.000 conversations, 4.6 M video views and more than 8.6 M impressions.
The Physics of Rally
Background
In 2022, for the first time hybrid cars can participate in the World Rally Championship, making it even more electrifying In particular, the Ford Puma Hybrid Rally 1 has become one
of the protagonists for its performance.
Insight
In WRC Ford Puma Rally 1 can fly, drive on two wheels, or take unthinkable trajectories. When you see rally cars in action you think: how is it possible?!
Idea
In partnership with Geopop, an Italian famous website about science, we created a social video strategy to tell the curiosities of the WRC championship by explaining the physical laws behind rally cars, in an entertaining and funny way.
Execution
With Andrea Moccia, the voice and the face of Geopop, Ford talked about Ford Puma Rally 1 through the fundamental rules and skills that allow to challenge the limits of physics.
An entertaining social storytelling revealed the physical principles behind the extraordinary performance and evolution of rally cars.
The tailor-made contents has been produced and distributed on Geopop and FOl social channels, to reach a community spontaneously interested in the topics. A lucky opportunity to interest and conquer a very loyal community that has a strong connection with Geopop.
Feel the View
Background
An estimated 285 million people in the world are visually impaired, this includes legally blind and visually limited persons. Even in our tech-era, these people are still deprived from enjoying the beauty of car trips.
Idea
We developed the first device that turns car windows into a tactile screen for the blind. The device transforms the landscape into vibrations transmitted on the car window,
allowing the visually impaired to ‘see’ the view through their fingertips.
Results
Feel the View was released online and spread worldwide in no time. The news was covered by several TV channels and pitched to more than 70M global reach,
for a final result of over € 2M earned media.
Get Inspired
LIFE IS OUT THERE
Background
An estimated 285 million people in the world are visually impaired, this includes legally blind and visually limited persons. Even in our tech-era, these people are still deprived from enjoying the beauty of car trips.
Idea
We developed the first device that turns car windows into a tactile screen for the blind. The device transforms the landscape into vibrations transmitted on the car window,
allowing the visually impaired to ‘see’ the view through their fingertips.
Results
Feel the View was released online and spread worldwide in no time. The news was covered by several TV channels and pitched to more than 70M global reach,
for a final result of over € 2M earned media.
